Genetic improvement is a vital component of modern livestock production. It is important to note however that genetic improvement only imparts potential performance capabilities in the animal. The animals’ genetic potential can only be realised through a comparable elevation of husbandry practices and nutritional support on-farm to meet their elevated needs.

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Pitfield are here to help...

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Working in synergy with our distribution partners and the market leading mineral technologies available from TERRA NurtiTECH, Pitfield products are a central component in the market leading "Beyond Genetics" initiative, a multi-company concept specifically designed to support progressive livestock farmers in achieving the full genetic potential of their animals.